Craig works with attorneys law firms, managing partners, executives and business leaders nationwide as an event speaker, consultant, trainer and coach. He helps his clients build business by reconnecting to their core strengths.
By helping people pattern their lives around their natural skills and style, Craig guides professionals in building and sustaining meaningful careers. His own business development achievements include launching an initiative from start-up to 80 percent of market share in under four years, building a 100-million-dollar revenue pipeline, increasing revenues by 300 percent within the first year of an engagement and founding the Motivera Group. During his time at Thomson West, he was honored as “Consultant of the Year” for three consecutive years.
Craig has more than two decades of experience as an attorney, executive, sales manager and consultant for global publishers, high-tech start-ups, securities investment firms and major law firms. After several years of practice as a California-based litigation attorney, he switched his professional focus to increasing law firm profitability.
Speaker, Business Development Specialist, Coach
“I let attorneys know they can be themselves and succeed at business development. They don’t have to act like anyone else, including the glad-handing rainmaker, to bring in business. When they realize that, it’s exciting to see their attitudes shift from resistance to hope.”
That’s the impetus behind “Make Rain by Being You,” one of the many speeches Craig regularly presents at industry conferences, retreats and at private law firms.
Known for the personal life lessons he weaves into training, coaching and speaking engagements, Craig addresses such topics as marketing, business development, sales, managing pipelines and turning plans into action.
To help his clients eliminate unproductive efforts in practice building, Craig co-created the Lawyer Behavior Profile to accurately identify an individual’s unique business personality traits and natural strengths.
Craig is a graduate of Brigham Young University with degrees in American Studies and Philosophy. He earned his juris doctorate from the University of California, Hastings law School. His practice is nationwide but when he is not in a law office or on an airplane, he can be found at home with his wife and four children in San Clemente, California.