Lawyers often spin their wheels when it comes to business development. Even the busiest attorneys – those out making speeches and writing articles – still may not be gaining new clients because it takes more than just being busy to build business.
That’s where pipelines come in.
A well-tended business pipeline is a wonderful remedy to haphazard business development. Pipelines eliminate random efforts, keep lawyers on track, prompt them for next steps and organize their activities.
Our belief in the power of pipelines is rooted in our experience as practising attorneys:
“Very few things provide young lawyers with more peace of mind than finding a well-organized treatise or practice guide with step-by-step instructions on handling a certain matter. As a new attorney, that special book for me was Weil and Brown’s “California Civil Procedure Before Trial.
“I had a copy of it, borrowed from my firm’s library that sat on my desk more than on the library’s shelf. In that confusing transition from law school to private practice, I found great comfort in the certainty of that book. When I wasn’t sure what to do, Judges Weil and Brown seemed to have the answer.”
We view pipelines as on-point guides to practice growth.
Business Pipelines for Lawyers
Once we help attorneys establish their own pipelines, we steer them toward adding new resources and information – input from client billings, Outlook, Facebook and client lists, to name a few.
“The pipeline organizes my business development efforts and saves time.”
“I know what stage I’m at in the process with each relationship I am pursuing.”
“I’ve brought in work I would have missed if I did not have the pipeline to prevent things from falling through the cracks.”
Pipelines are dynamic and depend upon a continual flow of activity and information.
We work with attorneys to add to the pipeline, drawing upon their data lists, identifying and refining target markets, and brainstorming around suitable targets to pursue. Once the pipeline is in place, we help lawyers create an easy-to-use process that allows them to adapt their pipelines as opportunities arise.
When there’s a free hour to focus on business development, lawyers often aren’t sure what to do other than call a colleague for lunch and hope for the best. Pipelines transform those random efforts into purposeful action.
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Contact Us to discover how pipelines can transform your development efforts.